Tag: consumerism
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How capitalism exploits ancient instincts: Homo consumens
Humans live in a highly complex economic system. However, the brain did not evolve for it. It evolved in small groups under scarcity, danger, and constant competition. Therefore, capitalism does not create human behavior. It exploits pre-existing instincts. This mismatch defines modern life. The evolutionary foundation of human behavior For hundreds of thousands of years,…